Curator Mashonda Tifrere launched ArtLeadHER in March 2016 as a dynamic platform to celebrate and bring awareness to the women creating, curating and thriving in the male-dominated art world.
ArtLeadHER provides marketing support, exhibition placement, social media exposure, artists residencies and mentorship opportunities. By pairing new and underexposed female artists with their established contemporaries, artists are given the opportunity to learn, collaborate, and grow in a community of like-minded women.
Mashonda works with a number of artist that produce a wide range of art that differs in scale, approach and mediums. They include figurative, photography, abstract portraiture, sculpture and street art. Taken together, ArtLeadHER is ultimately a celebration of women, providing a platform for acknowledgment and appreciation.
Mashonda is a graduate of the prestigious Christie's Education, New York and London. For the past two years she has studied art and the art market with programs focused on Modern and Contemporary Art and the Market and Art, Law and Business.
She continues to works relentlessly through ArtLeadHER to promote and support female artists across the globe. In the past year alone, she has scouted more than 35 artist worldwide and is committed to continuing the growth of the platform and the community of female artists it supports.